Privacy policy
Privacy Policy – Alttrade Store
How we collect, use, and protect your personal data
1. Overview
At Alttrade Store, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, create a trade account, or interact with us.
This policy is designed in accordance with the UK GDPR and the Data Protection Act 2018.
2. What Personal Data We Collect
We may collect and process the following types of personal data:
- Contact Information: Name, email address, phone number, billing and delivery address
- Business Information: Company name, registration number, VAT number (for trade accounts)
- Order Data: Products purchased, quantities, order dates, and transaction history
- Communication Records: Emails, messages, or support enquiries
- Technical Data: IP address, browser type, device information, and website usage data
3. How We Collect Personal Data
We collect personal data through:
- Website interactions – browsing, account registration, and contact forms
- Order processing – during checkout via our e-commerce platform
- Trade account applications – submitted business information
- Marketing communications – newsletter sign-ups and promotional engagement
4. How We Use Your Personal Data
We use your data for the following purposes:
- To process and fulfil orders
- To manage your trade account
- To provide customer support and respond to enquiries
- For internal administration and record keeping
- To improve website performance and user experience
- To send marketing communications, where consent has been provided
5. Sharing Your Personal Data
We only share your data where necessary to operate our business:
- Shopify – website hosting, order processing, and account management
- Payment providers – secure transaction processing (e.g., PayPal, card processors)
- Delivery partners – order fulfilment and shipping
- Marketing services – email campaigns and advertising (where applicable)
We do not sell your personal data to third parties.
6. Data Security
We implement appropriate technical and organisational measures to protect your data:
- Secure hosting environments and firewalls
- SSL/TLS encryption for all data transmission
- Restricted access controls and authentication procedures
Despite our efforts, no online system is completely secure, and you share data at your own risk.
7. Data Retention
We retain personal data only for as long as necessary to fulfil business, legal, and regulatory requirements, including accounting and tax obligations.
8. Your Rights
Under UK data protection law, you have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data where applicable
- Object to or restrict certain types of processing (e.g., marketing)
- Withdraw consent at any time
To exercise your rights, please contact us using the details below.
9. Cookies
Our website uses cookies to enhance your browsing experience, analyse traffic, and personalise content. By using our website, you consent to our use of cookies in accordance with our cookie settings.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of our website constitutes acceptance of the updated policy.
11. Contact Us
If you have any questions or wish to exercise your data rights, please contact:
Alttrade Store
Email: info@alttrade.co.uk
Address: London, United Kingdom